As partners of RetailX, Asendia are delighted to be able offer the full report, valued at €499, as a free download to all e-tailers. Non-retailers can purchase the report directly from RetailX.
This latest report offers a complete overview of e-commerce in Russia, Europe’s biggest country. Learn how this developing market, while complex and not without its challenges, can offer huge opportunities for shrewd e-tailers who plan well and form the right partnerships.
The report also features an in-depth interview with Asendia’s Partnership Manager, Chaigneau Benoit, who shares his expert insight on what’s most important to Russian e-shoppers and much, much more:
| “For 70% of Russian consumers shopping online, the three priorities are low price, fast delivery and a good selection… 74% of consumers believe that getting the product as fast as possible is central to the delivery experience” Chaigneau Benoit, Partnership Manager, Asendia |
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According to figures from the IMF, Russia’s GDP sits at $1.68tn, making it the 11th richest country in the world. Factor in a huge and increasingly tech-savvy population (85% of 144.5m Russians have internet access) and a growing middle class with cash to spare and you begin to get an idea of just how much potential Russia has as an e-commerce destination.
Given those figures, it might come as a surprise to learn that Russia is not already a dominant global force in terms of e-commerce. The truth is, Russian consumers have been fairly slow to adopt online shopping due to a preference for cash payments and a general lack of trust for ‘non-traditional’ purchases.
That’s all changing, though. E-commerce spending has risen 20% YOY since 2015 as the population quickly gets used to the idea of buying online. And – as it has across the globe – the COVID-19 pandemic has only accelerated this growth.
So, while Russia is not topping the charts for online spending at this moment in time, all signs point to it becoming a key global market in the very near future. Perceptive online retailers will already be laying the groundwork to capitalise on the incoming Russian e-commerce revolution.
Want to know more? Read the Russia 2020: E-commerce Country Report. With detailed insights on Russian consumers, including their shopping expectations and delivery preferences; essential economic facts, stats and trends; and vital logistical considerations for cross-border traders, this comprehensive yet concise report reveals everything you need to know about Russian e-commerce.