In order to import items such as ammunition, explosives, or firearms, you must obtain a special license.
Welcome to our comprehensive guide on expanding your cross-border e-commerce business into the United Kingdom!
We will discuss the essential topics for your business success in the United Kingdom market. Join us on this insightful journey as we equip you with the knowledge and tools necessary to thrive in this dynamic and lucrative environment.
Expanding your business into the United Kingdom offers significant strategic benefits. As one of the world’s premier business destinations, the UK is a dynamic hub for international investors, especially those outside the EU. Its close proximity to Europe makes the UK a natural choice for business expansion.
Further, Australia has a comprehensive free trade agreement with the UK which makes it easier for Australian businesses to venture into and operate in the UK. The Australia-UK Free Trade Agreement (A-UK FTA) removes tariffs on over 99% of Australian goods exported to the UK. This agreement strengthens bilateral trade ties and creates a seamless pathway for businesses capitalising on new market opportunities.
Source: Worldometer UK | Data Reportal | Statista | AU Trade Gov
The United Kingdom is considered the third largest e-commerce market after China and the United States. The e-commerce revenue is projected to reach USD188.80 billion by 2029 with a CAGR of 6.97% according to Statista.
Consumers increasingly turn to the internet to find the best deals and prices, which is fuelling the growth of online spending. The internet has now become the go-to destination for online shoppers to look for items ranging from fashion, health and beauty to consumer electronics and home and garden items.
Source: ITA
A major factor driving e-commerce growth in the UK is the shift in consumer shopping behaviour, where many shoppers now visit physical stores to evaluate products in person to assess the product quality, before making the purchase online later for a better price or convenience. This clearly highlights the growing role of the internet in the final buying decision.
Source: ITA
Credit cards payment has become prevalent in most countries, including the United Kingdom. Most of the online businesses accept payment via credit or debit cards, with Visa and MasterCard being the most widely accepted.
Source: ITA
In recent years, the subscription model has become increasingly popular in the UK, including the e-commerce retail sphere which contributes to the growth of the sector. This model allows customers to pay a recurring fee to receive specific products regularly, such as pharmaceuticals, groceries, or household items.
Source: Anchanto
According to Statista, the most popular online shopping categories for B2C e-commerce in the United Kingdom are:
Online marketplace is the most popular shopping platform in the United Kingdom, with Amazon being the biggest player in the market. According to SEMrush, here are the top 5 shopping platforms in the UK:
The last quarter of the year is usually the busiest period for all retailers worldwide. Also known as “the golden quarter” in commercial lore, it is the period where orders are coming in hot and fast. To fully benefit from this peak period, online retailers have to ensure the fulfillment of these orders is smooth and on time. Below is the list of peak shopping seasons in the UK that you should be aware of:
Before entering the United Kingdom market, you must understand how things work, especially the customs regulations to ensure that your goods can reach the destination smoothly.
His Majesty’s Revenue and Customs (HMRC) sets the de minimis threshold for imports of £135 in the United Kingdom. If the value of goods on your shipment is less than £135 and ineligible for excise tax or duties, there will not be any import duty imposed at the time of import.
However, if it exceeds £135, import duty will be applied immediately at the commodity-specific rate. Commodities subject to excise duty and/or tax are not eligible for de minimis importation, regardless of their value.
The UK also has a standard VAT rate of 20% although some things are exempt from VAT. To find out more, please visit the UK Government website.
Before you can import anything into the UK, you also need to obtain an EORI (Economic Operators Registration and Identification) number from HMRC. You will have to submit an import declaration via the Customs Handling of Import and Export Freight (CHIEF) system or the newer Customs Declaration Service (CDS). For more details, visit the UK Government’s website guide on how to import into the UK.
Source: Zonos
1. Commercial Invoice
The commercial invoice is usually used to determine the true value of goods when assessing customs duties.
2. Packing List
A document that verifies the items listed in the commercial invoice along with details about how the shipment was packed. This may include the invoice number, shipment date, transportation method, carrier, package type, and other relevant information.
3. Bill of Lading or Airway Bill
Depending on the mode of transport, you will need to either provide an airway bill for air and ground shipment, or a bill of lading for sea, train, and truck shipments.
4. Certificate of Origin (COO)
This is typically used to validate the country the products in an export shipment were made, processed, or produced. It typically includes details such as:
5. Insurance Certificate
Used to show that your shipment is insured against potential loss or damage during transit. It’s not always required, but it is essential to protecting your investment and ensuring any potential claims can be processed efficiently.6. Importer's EORI Number
This is required for all businesses importing to the UK. Used by customs authorities to track and process your shipments. Ensure your EORI number is included on all relevant documents.7. Dangerous Goods Declaration (DGD)
If your shipment consists of dangerous goods, you need to fill up a form to declare.
8. Import/Export License
You need to obtain an EORI as mentioned earlier on this page. To find out more, please visit the guide on how to import goods into the UK.
9. IPAFFS Health Certificate
This is used to validate certain goods from both EU and non-EU countries. The following products require prior notification via the IPAFFS:
For more information about the IPAFFS, including how to register, see the government's website here.
Before importing anything into the United Kingdom, you should check whether it is allowed for importation or if it requires any approval or special license first.
Certain goods are restricted from entering the UK and require a special license for import. Below are the list of items that are restricted from importing into the UK.
In order to import items such as ammunition, explosives, or firearms, you must obtain a special license.
Importing products derived from endangered animals or plants is restricted.
Some food items and plants are restricted from import if they are not free from pests and diseases, not for personal use, and were not grown in the EU.
Below are the items that are strictly banned or prohibited from importing into the UK.
Source: ITA
At Asendia, we have a specialist range of international packet and parcel services called e-PAQ Select designed for online retailers like yourself.
*From Sydney to major metro areas only.
Shipping your parcels to customers in the United Kingdom with Asendia’s e-PAQ Select has many advantages, below are some benefits you can enjoy when you ship with us:
Get in touch with us at info.aunz@asendia.com or click the button below to find out more!
© 2025 Asendia Management SAS
© 2025 Asendia Management SAS